Pasted up on hoardings here and there around the Mission in San Francisco. Two declarative sentences in yellow and one imperative in pink. A low-budget ad campaign entirely reliant on typography. I think we should give Diesel credit for that, even considering that the expensively trendy garments they sell have a distressing tendency to disintegrate. "BE STUPID and pay $180 for a pair of adorable canvas shoes that you will only be able to wear about half a dozen times before they fall off your feet."